Customer Engagement & Marketing
Companies whose principal business activity is classified as “Customer Engagement & Marketing Software”.
Leadership as of 2026-10-27: Leading. Relative to SPY: 5 sessions +2.5pp, 21 sessions +23.1pp, 63 sessions +29.9pp. Participation 92%; 12 of 12 members eligible.
- 21-session excess +23.1pp ≥ +2.0
- 63-session excess +24.5pp (robust) ≥ +2.0
- 21-session excess without the strongest member +16.4pp > 0
- 92% of window members beat SPY over 21 sessions
Economic family: Software
Member companies
Related themes
- Collaboration Software: Leading — 21-session vs SPY +25.4pp, participation 100%
- Finance, Tax & Accounting Software: Leading — 21-session vs SPY +22.7pp, participation 100%
- Vertical Industry Software: Leading — 21-session vs SPY +18.1pp, participation 100%
- Data Infrastructure Software: Leading — 21-session vs SPY +16.7pp, participation 100%
- DevOps, Observability & IT Operations: Leading — 21-session vs SPY +16.1pp, participation 100%
- Cybersecurity: Leading — 21-session vs SPY +13.7pp, participation 85%
- Banking & Financial Software: Improving — 21-session vs SPY +11.5pp, participation 100%
- HR & Payroll Software: Improving — 21-session vs SPY +8.8pp, participation 83%