HUBS
HubSpot, Inc.

HubSpot, Inc.HUBS

Technology · Software - Application
220.27USD
+1.46%
Oct 08, 2026
HUBS overview ready
AI-Embedded CRM Platform Enabling Scalable Customer Engagement
HubSpot is a direct application-platform beneficiary: it embeds AI agents and automation across a unified CRM and its marketing, sales, service, content, and commerce workflows, primarily for scaling businesses.
Narrative is still early
Exposed to the Enterprise Agentic Software Adoption narrative through AI Customer Engagement and Revenue Workflow Automation — pure play.
Price trend is broken
Longer-term context reads damaged structure, with a near-term setup of distribution pressure.
The tactical setup reads distribution pressure, but the weekly structure is broken.
Attractive valuation
Current market expectations look undemanding relative to the cash the business actually produces.
Solid fundamentals
Free cash flow yield is strong.
Primary risk
Intense competition in CRM and marketing automation software.
Market Oct 7Filing Jun 30Price action Oct 7Research Sep 5

Conviction Level

NarrativeHeat6.4ThemeHeat6.0PriceAction3.4Valuation7.7CompanyPosition9.3BusinessQuality5.9
Price
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Price Action

Price trend is broken
Longer-term context reads damaged structure, with a near-term setup of distribution pressure.
The tactical setup reads distribution pressure, but the weekly structure is broken.
EntryWeak / unconfirmed recovery

The daily chart may be improving, but the weekly fast averages have not been reclaimed — the recovery is not yet confirmed on the higher timeframe.

Key Financials

Market Cap
$11.0B
Avg Volume (60D)
1.6M
60 sessions
Revenue Growth YoY
+19.2%
FY2025 vs FY2024
Gross Margin
+83.2%
Trailing twelve months
Operating Margin
+3.8%
Trailing twelve months
Free Cash Flow Yield
+7.3%
Distance from 200DMA
-9.7%
Next Earnings
2026-11-04
P/E
74.8x
Market metrics as of Oct 7, 2026
Financial results for the period ended Jun 30, 2026
Filed balance-sheet data as of Jun 30, 2026

Fundamentals & Valuation

Both valuation perspectives agree this company is cheap.
HubSpot, Inc. has a Cheap valuation stance because current market expectations look undemanding relative to the cash the business actually produces. It trades at a 7.4% free-cash-flow yield, which the underlying economics comfortably support.

Company Research

Thesis
HubSpot is a direct application-platform beneficiary: it embeds AI agents and automation across a unified CRM and its marketing, sales, service, content, and commerce workflows, primarily for scaling businesses. The story is still emerging, so the exposure is real but early.
Opportunity
Moderate opportunity
Enterprise software spending on AI agents that use customer, sales, marketing, and service context to automate prospecting, content and campaign execution, support resolution, and customer-journey workflows.
Key risk
Intense competition in CRM and marketing automation software.

Narrative & Theme

Enterprise Agentic Software Adoption
Part of AI Customer Engagement and Revenue Workflow Automation, with moderate fit.
HUBS has a real and specific exposure to enterprise adoption of agentic customer-engagement software, rather than merely generic AI adjacency.
Narrative HeatNeutral6.4 / 10
Theme HeatNeutral6.0 / 10
This is the company’s own research reading. The canonical heat measurement for this story has not run.

Business & Markets

Technology · Software - Application
What they do

HubSpot, Inc. provides a cloud-based customer relationship management (CRM) platform that integrates marketing, sales, and service tools to help businesses manage customer interactions and grow revenue.

How it earns

The company primarily generates revenue through subscription-based licenses for its CRM software platform.

Products & services
Marketing Hub
Sales Hub
Service Hub
Customers & end markets
Small and medium-sized businesses
Enterprises across Americas, Europe, and Asia Pacific
Market position

HubSpot is a leader in the CRM software application market, particularly known for its integrated platform targeting SMBs.

Demand drivers
Low cyclicality

Demand for CRM software is relatively stable and driven by ongoing business needs rather than economic cycles.

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