AMPL
Amplitude, Inc.

Amplitude, Inc.AMPL

Technology · Software - Application
13.30USD
-2.85%
Sep 28, 2026
AMPL overview ready
Amplitude is a direct, specialized platform vendor for product and digital-experience teams; it combines behavioral analytics with session replay, experimentation, activation, guides, surveys, and AI-assisted analysis.
Narrative not measured
Digital Experience OptimizationBehavioral Analytics and Experimentation PlatformsPure play
Constructive pullback in an uptrend
Longer-term context reads early trend, with a near-term setup of constructive pullback.
Demanding valuation
The price embeds expectations that run ahead of the cash the business currently produces.
Unremarkable fundamentals
Primary risk
Intense competition in the digital analytics market.
Market Sep 25Filing Jun 30Price action Sep 27Research Sep 27

Conviction Level

NarrativeHeat—ThemeHeat5.7PriceAction8.6Valuation2.2CompanyPosition7.3
Price
Loading price history…

Price Action

Constructive pullback in an uptrend
Longer-term context reads early trend, with a near-term setup of constructive pullback.
EntryBreakout + retest

Price broke through the weekly SMA200, then retested it constructively and recovered — a fresh structural entry rather than a chase.

Key Financials

Market Cap
$1.7B
Avg Volume (60D)
1.9M
60 sessions
Revenue Growth YoY
+14.7%
FY2025 vs FY2024
Gross Margin
+72.4%
Trailing twelve months
Operating Margin
-27.2%
Trailing twelve months
Free Cash Flow Yield
+1.7%
Distance from 200DMA
+46.6%
Next Earnings
2026-11-04
P/E
N/M
Market metrics as of Sep 25, 2026
Financial results for the period ended Jun 30, 2026
Filed balance-sheet data as of Jun 30, 2026

Fundamentals & Valuation

Both valuation perspectives agree this company is expensive.
Amplitude, Inc. has an Expensive valuation stance because the price embeds expectations that run ahead of the cash the business currently produces. The business behind it shows an operating margin of -27%.

What changed

  • AMPL rose 8.4% in one session
    AMPL closed +8.4% while the broad market was close to flat (-0.5%).
    2026-09-14
  • Amplitude (AMPL) Stock May Be 44% Undervalued On Cash Flow Questions
    Dated 2026-09-06.
    2026-09-06 · source

Company Research

Thesis
Amplitude is a direct, specialized platform vendor for product and digital-experience teams; it combines behavioral analytics with session replay, experimentation, activation, guides, surveys, and AI-assisted analysis.
Opportunity
Moderate opportunity
Enterprise spending on software that measures digital-user behavior, identifies experience friction, and tests or personalizes product and web changes to improve conversion, retention, and engagement.
Key risk
Intense competition in the digital analytics market.

Narrative & Theme

Digital Experience Optimization
Part of Behavioral Analytics and Experimentation Platforms, with strong fit.
AMPL has a real, direct fit to a distinct digital-experience-optimization theme, rather than to the promoted AI-infrastructure, power, security, or healthcare narratives.
Narrative HeatUnavailable
Theme HeatNeutral5.7 / 10
This is the company’s own research reading. The canonical heat measurement for this story has not run.

Business & Markets

Technology · Software - Application
What they do

Amplitude, Inc. provides an AI-driven analytics platform that helps companies analyze customer behavior within digital products to improve user experience and product performance.

How it earns

The company generates revenue primarily through subscription-based licensing of its software platform.

Products & services
Amplitude Analytics
Amplitude Session Replay
Amplitude Feature Experimentation
Amplitude Web Experimentation
Customers & end markets
Digital product teams
Technology companies
Market position

Amplitude is a recognized player in the digital product analytics space, competing with other analytics and experimentation platforms.

Demand drivers
Low cyclicality

Demand for digital analytics tools tends to be stable as companies continuously seek to improve user engagement regardless of economic cycles.

Peers

Companies validated as economically comparable to AMPL — similar business, revenue model and scale.
PRICE ACTIONVALUATIONTHEME
Braze, Inc.Early Recovery — Failed ReclaimFair6.0Medium7.6Heating up7.3Heating upLocked$24.37−1.22%
Sprinklr, Inc.Damaged Structure — Distribution PressureCheap6.0Medium7.8Heating up7.5Heating upLocked$5.07−4.34%