Zillow Group, Inc.

Zillow Group, Inc.Z

Communication Services · Internet Content & Information

32.05USD

-1.75%

Oct 28, 2026

Z overview ready

Zillow Monetizes U.S. Residential Market Traffic Through Advertising and Digital Services

Zillow is a direct consumer-facing residential real-estate platform monetizing home-sale and rental audience traffic through agent advertising and software, rental listings, mortgage origination, and transaction-workflow products.

Narrative is still early

Exposed to the U.S. Residential Housing-Market Normalization narrative through Digital Residential Marketplace and Transaction-Services Monetization — pure play.

Price trend is broken

Longer-term context reads early recovery, with a near-term setup of reclaim attempt.

Fair valuation

The price broadly reflects the strength of its balance sheet, with upside and risk reasonably balanced.

Unremarkable fundamentals

Primary risk

Housing market downturn reducing transaction volume.

Market Oct 27Filing Jun 30Price action Aug 9Research Jul 20

Conviction Level

Conviction uses Company Fit, Price Action, Valuation, Business Quality. Company Position is research context, not an input.

Theme leadershipGroup context · not a Conviction input

Real-Estate Platforms is tracked (too few stocks) — no leadership reading

Price

Loading price history…

Price Action

Price trend is broken

Longer-term context reads early recovery, with a near-term setup of reclaim attempt.

EntryWeak / unconfirmed recovery

The daily chart may be improving, but the weekly fast averages have not been reclaimed — the recovery is not yet confirmed on the higher timeframe.

Key Financials

Market Cap: $7.5B
Avg Volume (60D): 4.2M
Revenue Growth YoY: +15.5%
Gross Margin: +72.9%
Operating Margin: +0.4%
Free Cash Flow Yield: +3.4%
P/E: 136.3x

Market metrics as of Oct 27, 2026

Financial results for the period ended Jun 30, 2026

Filed balance-sheet data as of Jun 30, 2026

Fundamentals & Valuation

The available comparisons disagreed; the intrinsic comparison is the more reliable method for this business and the others are published as dissent.

Zillow Group, Inc. has a Fair valuation stance because the price broadly reflects the strength of its balance sheet, with upside and risk reasonably balanced. It trades at a 3.4% free-cash-flow yield, broadly in line with what the business currently supports.

Company Research

Thesis

Opportunity

Moderate opportunity

Housing-market inventory, shopper activity, rental demand, and real-estate professional marketing and workflow budgets support digital platforms that aggregate listings, generate consumer leads, and monetize mortgage, rental, advertising, and transaction services.

Key risk

Housing market downturn reducing transaction volume.

Economic classification

Loading the economic classification…

Business & Markets

Communication Services · Internet Content & Information

What they do

Zillow Group operates an online real estate platform in the U.S. That connects consumers with technology, real estate agents, loan officers, and digital solutions across residential, mortgage, and rental markets.

How it earns

The company generates revenue primarily through advertising, subscription services, and software-as-a-service offerings for real estate professionals and related parties.

Products & services

Residential real estate listings and marketing solutions

Mortgage origination and loan officer services

Rental listings platform

Real estate agent advertising and SaaS tools

Customers & end markets

Homebuyers and sellers

Real estate agents and brokers

Mortgage loan officers

Renters

Market position

Leader in the U.S. Online real estate marketplace with a broad platform connecting multiple stakeholders.

Demand drivers

High cyclicality

The business is closely tied to the housing market cycle and consumer real estate activity.

Related companies

Finding other covered companies in the same part of this story…