WIX
Wix.com Ltd.

Wix.com Ltd.WIX

Technology · Software - Infrastructure
79.19USD
-1.48%
Oct 28, 2026
WIX overview ready
AI-Native Platform Combining Wix Studio and SMB-Focused Automation
Wix is a direct platform provider for AI-assisted website and application creation, combining its established web-presence stack with Wix Studio, Wix Harmony, Base44 and SMB-oriented AI automation products.
Narrative is still early
Exposed to the AI Democratization of Digital Business Creation narrative through AI-Native Website and Application Creation Platforms — pure play.
Price trend is broken
Longer-term context reads early recovery, with a near-term setup of reclaim attempt.
Fair valuation
The price broadly reflects the cash the business actually produces, with upside and risk reasonably balanced.
Solid fundamentals
Free cash flow yield is strong.
Primary risk
Intense competition in website development platforms.
Market Oct 27Price action Aug 9Research Sep 8

Conviction Level

CompanyFit8.0PriceAction6.6Valuation3.5CompanyPosition9.3BusinessQuality—

Conviction uses Company Fit, Price Action, Valuation, Business Quality. Company Position is research context, not an input.

Theme leadershipGroup context · not a Conviction input
Website Builders has only one or two eligible stocks — no leadership reading
Price
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Price Action

Price trend is broken
Longer-term context reads early recovery, with a near-term setup of reclaim attempt.
EntryReset + recovery

The stock is still rebuilding below its long-term weekly base, and the recent reset toward the daily SMA200. Daily structure is recovering above the fast averages, improving the current entry location.

Key Financials

Market Cap
$3.4B
Avg Volume (60D)
1.1M
60 sessions
Revenue Growth YoY
+14.2%
Trailing twelve months
Gross Margin
+66.6%
Operating Margin
-3.1%
Trailing twelve months
Free Cash Flow Yield
+12.9%
EV / Sales
2.1x
Market metrics as of Oct 27, 2026

Fundamentals & Valuation

One of the two valuation perspectives says cheap; peers is the dissenting view. The published stance is held at fair because operating losses behind the low multiple.
Wix.com Ltd. has a Fair valuation stance because the price broadly reflects the cash the business actually produces, with upside and risk reasonably balanced. It trades at 2.1x revenue, broadly in line with what the business currently supports.

Company Research

Thesis
Wix is a direct platform provider for AI-assisted website and application creation, combining its established web-presence stack with Wix Studio, Wix Harmony, Base44 and SMB-oriented AI automation products. The story is still emerging, so the exposure is real but early.
Opportunity
Moderate opportunity
AI-enabled platforms that let small businesses, creators, agencies and nontechnical users create, launch and operate websites, customer-facing applications and associated digital workflows with substantially less coding and design effort.
Key risk
Intense competition in website development platforms.

Economic classification

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Business & Markets

Technology · Software - Infrastructure
What they do

Wix.com Ltd. operates a cloud-based platform that enables users to create and manage websites through visual editing and development tools.

How it earns

The company primarily generates revenue through subscription fees for its website development and hosting services.

Products & services
Wix Editor
Wix Studio
Velo by Wix
Wix App Market
Customers & end markets
Individual creators and small businesses
Registered users in the United States, Europe, Israel, and internationally
Market position

Wix is a leader in the DIY website development platform market with a broad user base and diverse product offerings.

Demand drivers
Low cyclicality

Demand for website creation tools is relatively stable and driven by ongoing digital transformation rather than economic cycles.