SSP
The E.W. Scripps Company

The E.W. Scripps CompanySSP

Communication Services · Broadcasting
2.01USD
-2.90%
Oct 28, 2026
SSP overview ready
Direct seller of local broadcast advertising inventory monetizing political demand
Direct seller of local broadcast and related digital advertising inventory.
Narrative is still early
Exposed to the 2026 U.S. Midterm Election Spending Cycle narrative through Local Broadcast Political Advertising Inventory — enabling supplier.
No clear price read
Longer-term context reads early recovery, with a near-term setup of base repair.
Fair valuation
The E.W.
Solid fundamentals
Free cash flow yield is strong.
Primary risk
Declining traditional TV advertising revenues.
Market Oct 27Filing Jun 30Price action Aug 9Research Jul 24

Conviction Level

CompanyFit6.0PriceAction6.3Valuation3.5CompanyPosition7.3BusinessQuality4.1

Conviction uses Company Fit, Price Action, Valuation, Business Quality. Company Position is research context, not an input.

Theme leadershipGroup context · not a Conviction input
TV Broadcasting has only one or two eligible stocks — no leadership reading
Price
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Price Action

No clear price read
Longer-term context reads early recovery, with a near-term setup of base repair.
EntryReset + recovery

The stock is still rebuilding below its long-term weekly base, and the recent reset toward the daily SMA200 aligned with support at the weekly SMA50. Daily structure is recovering above the fast averages, improving the current entry location.

Key Financials

Market Cap
$182.8M
Avg Volume (60D)
672.5K
60 sessions
Revenue Growth YoY
-14.3%
FY2025 vs FY2024
Gross Margin
+40.4%
Operating Margin
-50.3%
Trailing twelve months
Free Cash Flow Yield
+19.2%
Distance from 200DMA
-4.7%
P/E
N/M
EV / Sales
1.3x
Market metrics as of Oct 27, 2026
Financial results for the period ended Jun 30, 2026
Filed balance-sheet data as of Jun 30, 2026

Fundamentals & Valuation

One of the two valuation perspectives says fair; own history is the dissenting view.
The E.W. Scripps Company has a Fair valuation stance because the price broadly reflects the cash the business actually produces, with upside and risk reasonably balanced. It trades at 1.3x revenue, broadly in line with what the business currently supports.

Company Research

Thesis
Direct seller of local broadcast and related digital advertising inventory. SSP's local-station portfolio monetizes political demand alongside core local/national advertising and retransmission revenue; its national networks and sports initiatives are supplementary rather than the central political-ad thesis.
Opportunity
Moderate opportunity
Campaigns, parties and political-action groups purchase scarce, locally targeted broadcast advertising inventory around competitive federal, statewide and local races; the demand surge is concentrated into an election-year window and benefits station owners with relevant market reach.
Key risk
Declining traditional TV advertising revenues.

Economic classification

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Business & Markets

Communication Services · Broadcasting
What they do

The E.W. Scripps Company operates a portfolio of local television stations and national news and entertainment networks in the U.S., producing and distributing content across broadcast, digital, mobile, social, and over-the-top platforms.

How it earns

The company generates revenue primarily through advertising sales and related broadcast and digital media activities.

Products & services
Local broadcast television stations
National news and entertainment networks
Customers & end markets
Local and national television audiences
Advertisers and media buyers
Market position

A regional leader in local broadcast media with a growing presence in national news and entertainment networks.

Demand drivers
Medium cyclicality

Advertising revenues are sensitive to economic cycles and marketing budgets but partially offset by diversified media platforms.