PLTK
Playtika Holding Corp.
PLTK
2.17USD
-1.36%
Sep 25, 2026
Price
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Price Action
Price trend is broken
Longer-term context reads damaged structure, with a near-term setup of distribution pressure.
The tactical setup reads distribution pressure, but the weekly structure is broken.
EntryDamaged / breakdown
The technical structure itself is broken across timeframes — the weakest entry profile.
Key Financials
- Market Cap
- $827.7M
- Avg Volume (60D)
- 1.6M
- Revenue Growth YoY
- +8.1%
- Gross Margin
- +73.5%
- Operating Margin
- -3.4%
- Free Cash Flow Yield
- +50.6%
- Distance from 200DMA
- -34.8%
- Next Earnings
- 2026-11-05
- P/E
- N/M
- EV / Sales
- 1.0x
60 sessions
FY2025 vs FY2024
Trailing twelve months
Market metrics as of Sep 24, 2026
Financial results for the period ended Jun 30, 2026
Filed balance-sheet data as of Jun 30, 2026
Fundamentals & Valuation
All three valuation perspectives agree this company is cheap. The published stance is held at fair because operating losses behind the low multiple.
Playtika Holding Corp. has a Fair valuation stance because the price broadly reflects the cash the business actually produces, with upside and risk reasonably balanced. It trades at 1.0x revenue, broadly in line with what the business currently supports.
Company Research
Thesis
Playtika is a direct operator and beneficiary: it runs free-to-play mobile games with live operations and is expanding direct-to-consumer payment and distribution channels for its portfolio. PLTK has a genuine, specific exposure to the shift toward direct-to-consumer mobile-game commerce rather than merely generic exposure to gaming.
Opportunity
Moderate opportunity
Mobile-game publishers increasingly operate web-based stores and direct payment channels alongside app stores to improve unit economics, own customer relationships, and support live-service monetization.
Key risk
Dependence on user engagement and retention.
Narrative & Theme
Mobile Gaming Distribution and Monetization Reconfiguration
Part of Direct-to-Consumer Mobile Game Commerce, with moderate fit.
PLTK has a genuine, specific exposure to the shift toward direct-to-consumer mobile-game commerce rather than merely generic exposure to gaming.
Narrative HeatNeutral4.5 / 10
This reading is no longer current (last measured 2026-08-14). It is kept until the next scheduled measurement replaces it.
Theme HeatNeutral6.7 / 10
This is the company’s own research reading. The canonical heat measurement for this story has not run.
Business & Markets
Communication Services · Electronic Gaming & Multimedia
What they do
Playtika Holding Corp. develops and distributes mobile casual and social casino-themed games globally through web, mobile, and direct-to-consumer platforms.
How it earns
The company generates revenue primarily through transactional in-game purchases within its mobile games.
Products & services
Casual mobile games
Social casino-themed games
Customers & end markets
Mobile game players
Casual and social gaming markets globally
Market position
Playtika is a leader in the social casino gaming segment with a broad international presence.
Demand drivers
Medium cyclicality
Demand for mobile gaming can fluctuate with consumer discretionary spending and broader economic conditions.