MAX
MediaAlpha, Inc.
MAX
9.98USD
-7.51%
Sep 23, 2026
Price
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Price Action
Price trend is broken
Longer-term context reads damaged structure, with a near-term setup of distribution pressure.
The tactical setup reads distribution pressure, but the weekly structure is broken.
EntryWeak / unconfirmed recovery
The daily chart may be improving, but the weekly fast averages have not been reclaimed — the recovery is not yet confirmed on the higher timeframe.
Key Financials
- Market Cap
- $555.9M
- Avg Volume (60D)
- 733.5K
- Revenue Growth YoY
- +28.8%
- Gross Margin
- +14.7%
- Operating Margin
- +6.9%
- Free Cash Flow Yield
- +8.9%
- Distance from 200DMA
- -8.3%
- Next Earnings
- 2026-10-28
- P/E
- 6.5x
- EV / Sales
- 0.6x
60 sessions
FY2025 vs FY2024
Trailing twelve months
Market metrics as of Sep 22, 2026
Financial results for the period ended Jun 30, 2026
Filed balance-sheet data as of Jun 30, 2026
Fundamentals & Valuation
The available comparisons disagreed; the intrinsic comparison is the more reliable method for this business and the others are published as dissent.
MediaAlpha, Inc. has a Fair valuation stance because the price broadly reflects the cash the business actually produces, with upside and risk reasonably balanced.
Company Research
Thesis
MediaAlpha operates a two-sided, real-time insurance customer-acquisition marketplace that matches high-intent shoppers with carrier, agent, and distributor demand.
Opportunity
Moderate opportunity
Insurance carriers and agencies are shifting customer-acquisition budgets toward measurable digital marketplaces, comparison experiences, and performance-priced referrals as they compete for policy growth and consumers shop more actively online.
Key risk
Dependence on insurance advertising spend cycles.
Narrative & Theme
Digital Insurance Distribution
Part of Performance-Based Insurance Customer-Acquisition Marketplaces, with strong fit.
MAX has a direct and highly cyclical exposure to a real insurance-distribution demand system: P&C carrier marketing budgets and the continuing migration of insurance shopping toward measurable digital acquisition channels.
Narrative HeatNeutral4.5 / 10
Theme HeatHeating up7.8 / 10
This is the company’s own research reading. The canonical heat measurement for this story has not run.
Business & Markets
Communication Services · Internet Content & Information
What they do
MediaAlpha operates a technology platform that facilitates insurance customer acquisition for carriers, agents, and distributors across multiple insurance verticals in the U.S.
How it earns
The company generates revenue primarily through transactional fees tied to customer acquisition services.
Products & services
Insurance customer acquisition platform
Technology solutions for insurance carriers and agents
Customers & end markets
Insurance carriers
Insurance agents and distributors
Market position
Niche player focused on insurance customer acquisition technology.
Demand drivers
High cyclicality
Business performance is closely tied to cyclical insurance advertising budgets and market demand.