HLLY
Holley Inc.

Holley Inc.HLLY

Consumer Cyclical · Auto Parts
2.10USD
-1.87%
Nov 08, 2026
HLLY overview ready
Specialty automotive aftermarket performance parts supplier to enthusiasts
Holley is a branded manufacturer and marketer of performance automotive aftermarket products sold through distributors, retailers, installers, and direct-to-consumer channels.
Primary theme is lagging
Auto Parts is lagging (-5.0pp vs SPY over 21 sessions; 1 of 5 members ahead of SPY).
Price trend is broken
Longer-term context reads damaged structure, with a near-term setup of distribution pressure.
The tactical setup reads distribution pressure, but the weekly structure is broken.
Fair valuation
The price broadly reflects the cash the business actually produces, with upside and risk reasonably balanced.
Solid fundamentals
Free cash flow yield is strong.
Primary risk
Cyclicality of discretionary consumer spending impacting demand.
Market Nov 6Filing Sep 27Price action Nov 7Research Oct 22

Conviction Level

PriceAction1.4BusinessPerformance5.0BusinessQuality6.3Valuation3.5ThemeMomentum1.0Mixed — Revenue is growing at a steady pace (+2.3% year over year). Reported earnings improved faster than operating income, so most of the improvement did not come from operations. — From filed financial statements. Describes the recent trajectory of the business, not the stock. 20 of the 100 Conviction points.

Conviction uses Price Action, Business Performance, Business Quality, Valuation. Theme Momentum is research context, not an input.

Theme momentumPrimary theme · group context, not entry timing
Auto PartsLagging
vs SPY
−5.0pp
Theme return
−10.0%
Beating SPY
1 of 5
21 sessions to Nov 6, 2026 · Theme Leadership V2
Price
Loading price history…

Price Action

Price trend is broken
Longer-term context reads damaged structure, with a near-term setup of distribution pressure.
The tactical setup reads distribution pressure, but the weekly structure is broken.
EntryDamaged / breakdown

The technical structure itself is broken across timeframes — the weakest entry profile.

Key Financials

Market Cap
$255.5M
Avg Volume (60D)
1.3M
60 sessions
Revenue Growth YoY
+1.9%
FY2025 vs FY2024
Gross Margin
+43.2%
Trailing twelve months
Operating Margin
+9.7%
Trailing twelve months
Free Cash Flow Yield
+18.5%
Distance from 200DMA
-29.1%
P/E
13.5x
EV / Sales
1.1x
Market metrics as of Nov 6, 2026
Financial results for the period ended Sep 27, 2026
Filed balance-sheet data as of Sep 27, 2026

Business Performance

Mixed

Revenue is growing at a steady pace (+2.3% year over year). Reported earnings improved faster than operating income, so most of the improvement did not come from operations.

Latest reported: Q3 FY2026, ended Sep 27
Revenue growthGrowing
+2.3%
$142M in Q3 FY2026 · YoY
YoY growth, last 4 quarters
  1. +11%
  2. -3.7%
  3. +3.2%
  4. +2.3%
Earnings growthTurned profitable
$0.06
Diluted EPS $0.06 vs -$0.01 a year earlier · GAAP
Too few comparable EPS quarters: a loss or a turn to profit has no meaningful percentage.
Operating marginStable
13.8%
+2.4 pp YoY · gross margin 44.0% (+0.7 pp)
Earnings improved more than operations did

Business Quality

6.3 / 10

How well the business earns on its assets, converts earnings to cash and funds itself — read from its SEC filings.

Fundamentals & Valuation

Two of the three valuation perspectives say cheap; peers is the dissenting view. The published stance is held at fair because net debt above 60% of market capitalisation — refinancing risk may explain the price.
Holley Inc. has a Fair valuation stance because the price broadly reflects the cash the business actually produces, with upside and risk reasonably balanced.

Company Research

Thesis
Holley is a branded manufacturer and marketer of performance automotive aftermarket products sold through distributors, retailers, installers, and direct-to-consumer channels.
Opportunity
Moderate opportunity
Consumer and enthusiast spending on aftermarket equipment that improves vehicle performance, capability, appearance, recreation use, or personalization, particularly for trucks, off-road vehicles, and enthusiast platforms.
Key risk
Cyclicality of discretionary consumer spending impacting demand.

Economic classification

Loading the economic classification…

Business & Markets

Consumer Cyclical · Auto Parts
What they do

Holley Inc. designs, manufactures, and distributes automotive aftermarket performance products primarily for car and truck enthusiasts in the U.S., Canada, and Europe, operating through branded specialty product lines.

How it earns

The company generates revenue through transactional sales of automotive aftermarket parts and performance products.

Products & services
Carburetors
Fuel pumps
Fuel injection systems
Nitrous oxide injection systems
Superchargers
Exhaust headers
Mufflers
Distributors
Ignition components
Engine tuners
Automotive performance plumbing products
Shifters
Converters
Transmission kits
Transmissions
Tuners
Automotive software
Customers & end markets
Car and truck enthusiasts
Automotive aftermarket consumers in the United States
Automotive aftermarket consumers in Canada
Automotive aftermarket consumers in Europe
Market position

A branded specialty-aftermarket manufacturer and marketer with direct exposure to enthusiast vehicle modification segments.

Demand drivers
High cyclicality

Demand is linked to discretionary consumer spending on vehicle personalization and performance upgrades, which can fluctuate with economic cycles.