FOXF
Fox Factory Holding Corp.

Fox Factory Holding Corp.FOXF

Consumer Cyclical · Auto Parts
16.04USD
-13.30%
Oct 17, 2026
FOXF overview ready
FOXF designs and manufactures premium shocks, suspension systems, wheels, vehicle-upfit products, and related performance components for powersports OEMs and the truck/off-road aftermarket.
Narrative is still early
Exposed to the Off-Road Recreation and Vehicle Customization narrative through Premium Off-Road Suspension and Aftermarket Upgrades — component supplier.
Price trend is broken
Longer-term context reads early recovery, with a near-term setup of failed reclaim.
The tactical setup reads failed reclaim, but the weekly structure is broken.
Demanding valuation
The price embeds expectations that run ahead of the cash the business currently produces.
Solid fundamentals
Ev / sales is strong.
Primary risk
Cyclical demand fluctuations in consumer discretionary markets.
Market Oct 16Filing Jul 3Price action Oct 16Research Oct 2

Conviction Level

NarrativeHeat2.5ThemeHeat5.1PriceAction3.4Valuation0.3CompanyPosition7.3BusinessQuality4.7
Price
Loading price history…

Price Action

Price trend is broken
Longer-term context reads early recovery, with a near-term setup of failed reclaim.
The tactical setup reads failed reclaim, but the weekly structure is broken.
EntryWeak / unconfirmed recovery

The daily chart may be improving, but the weekly fast averages have not been reclaimed — the recovery is not yet confirmed on the higher timeframe.

Key Financials

Market Cap
$674.2M
Avg Volume (60D)
549.3K
60 sessions
Revenue Growth YoY
+5.3%
FY2026 vs FY2025
Gross Margin
+29.5%
Trailing twelve months
Operating Margin
-18.3%
Trailing twelve months
Free Cash Flow Yield
+1.9%
Distance from 200DMA
-12.2%
Next Earnings
2026-11-05
P/E
N/M
EV / Sales
0.8x
Market metrics as of Oct 16, 2026
Financial results for the period ended Jul 3, 2026
Filed balance-sheet data as of Jul 3, 2026

Fundamentals & Valuation

Only one valuation perspective could be built for this company, and it reads expensive.
Fox Factory Holding Corp. has an Expensive valuation stance because the price embeds expectations that run ahead of the cash the business currently produces. It trades at 0.8x revenue, which requires sustained delivery to be justified.

What changed

  • FOXF fell 13.3% in one session
    FOXF closed -13.3% while the broad market was close to flat (-1.1%).
    2026-10-16

Company Research

Thesis
FOXF designs and manufactures premium shocks, suspension systems, wheels, vehicle-upfit products, and related performance components for powersports OEMs and the truck/off-road aftermarket.
Opportunity
Moderate opportunity
Consumer and enthusiast spending on performance suspension, wheels, lift systems, and related upgrades for trucks, SUVs, side-by-sides, and other off-road vehicles, spanning OEM-specification and higher-margin aftermarket channels.
Key risk
Cyclical demand fluctuations in consumer discretionary markets.

Narrative & Theme

Off-Road Recreation and Vehicle Customization
Part of Premium Off-Road Suspension and Aftermarket Upgrades, with moderate fit.
FOXF has direct product and revenue exposure to a real multi-company demand system: premium off-road vehicle capability and customization.
Narrative HeatCooling2.5 / 10
Theme HeatNeutral5.1 / 10
This is the company’s own research reading. The canonical heat measurement for this story has not run.

Business & Markets

Consumer Cyclical · Auto Parts
What they do

Fox Factory Holding Corp. designs, engineers, manufactures, and markets performance products and systems for powered vehicles and specialty sports applications across North America, Europe, Asia, and other international markets. It operates through three segments: Powered Vehicles Group, Aftermarket Applications Group, and Specialty Sports Group.

How it earns

The company generates revenue primarily through transactional sales of its products to vehicle manufacturers and aftermarket customers.

Products & services
Powered vehicle products for off-road vehicles and trucks
Aftermarket truck suspension components
Customers & end markets
Off-road vehicle manufacturers
Aftermarket automotive customers
Market position

Fox Factory is a recognized player in the performance suspension and specialty vehicle components market, positioned as a niche leader.

Demand drivers
High cyclicality

The company's end markets are tied to consumer discretionary spending on vehicles and specialty sports, which are sensitive to economic cycles.