ASUR
Asure Software, Inc.

Asure Software, Inc.ASUR

Technology · Software - Application
9.41USD
+30.15%
Oct 31, 2026
ASUR overview ready
Direct cloud-HCM and payroll-tax automation provider, with particular exposure to U.S.
Narrative is still early
Exposed to the Small-Business Workforce Administration Modernization narrative through Cloud Payroll Tax and Workforce Compliance Automation — pure play.
Advancing price action
Longer-term context reads early recovery, with a near-term setup of daily reclaim.
Fair valuation
The price broadly reflects how much growth and cash flow it delivers per turn of revenue multiple, with upside and risk reasonably balanced.
Solid fundamentals
Ev / sales is strong.
Primary risk
Competition from larger HCM software providers.
Market Oct 30Price action Oct 30Research Sep 16

Conviction Level

CompanyFit6.0PriceAction8.0Valuation4.0CompanyPosition9.3BusinessQuality—

Conviction uses Company Fit, Price Action, Valuation, Business Quality. Company Position is research context, not an input.

Theme leadershipGroup context · not a Conviction input
vs SPY
+11.2pp
Theme return
+10.1%
Beating SPY
5 of 6
21 sessions to Oct 30, 2026 · ranked 14 of 60 themes
Price
Loading price history…

Price Action

Advancing price action
Longer-term context reads early recovery, with a near-term setup of daily reclaim.
EntryReset + recovery

The stock is still rebuilding below its long-term weekly base, and the recent reset toward the daily SMA200 aligned with support at the weekly EMA21. Daily structure is recovering above the fast averages, improving the current entry location.

Key Financials

Market Cap
$212.1M
Avg Volume (60D)
147.1K
60 sessions
Revenue Growth YoY
+24.3%
Trailing twelve months
Gross Margin
+68.1%
Operating Margin
-1.2%
Trailing twelve months
Free Cash Flow Yield
+2.6%
Distance from 200DMA
+11.3%
EV / EBITDA
10.1x
EV / Sales
1.7x
Market metrics as of Oct 30, 2026

Fundamentals & Valuation

One of the two valuation perspectives says cheap; intrinsic is the dissenting view. The published stance is held at fair because operating losses behind the low multiple.
Asure Software, Inc. has a Fair valuation stance because the price broadly reflects how much growth and cash flow it delivers per turn of revenue multiple, with upside and risk reasonably balanced.

What changed

  • ASUR rose 30.1% in one session
    ASUR closed +30.1% against a broad market that moved -1.8%.
    2026-10-30

Company Research

Thesis
Direct cloud-HCM and payroll-tax automation provider, with particular exposure to U.S. SMB payroll workflows and an expanding enterprise payroll-tax and treasury offering. ASUR has a real, direct fit to a company-independent payroll, HR, and employment-compliance modernization story that is not represented in the promoted narratives.
Opportunity
Moderate opportunity
Employers' adoption of cloud systems that automate payroll execution, tax filing and remittance, employee records, timekeeping, benefits administration, and changing workforce-compliance obligations.
Key risk
Competition from larger HCM software providers.

Economic classification

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Business & Markets

Technology · Software - Application
What they do

Asure Software provides cloud-based Human Capital Management (HCM) software solutions primarily to small and medium-sized businesses in the United States, operating via a Software-as-a-Service platform.

How it earns

The company generates revenue mainly through subscription fees for its cloud-based HCM software services.

Products & services
Payroll and tax filing
HR management tools
Time and attendance software
Recruiting
Benefits administration
Customers & end markets
Small and medium-sized businesses
United States market
Market position

Niche player focused on the SMB segment within the broader HCM software market.

Demand drivers
Low cyclicality

Demand for HCM software tends to be stable as businesses require ongoing HR and payroll management regardless of economic cycles.