APPF
AppFolio, Inc.
APPF
204.25USD
+0.63%
Oct 06, 2026
Price
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Price Action
Constructive pullback in an uptrend
Longer-term context reads early trend, with a near-term setup of constructive pullback.
The setup is constructive, but the underlying structure is still poor.
EntryBreakout + retest
Price broke through the weekly SMA200, then retested it constructively and recovered — a fresh structural entry rather than a chase.
Key Financials
- Market Cap
- $7.3B
- Avg Volume (60D)
- 335.4K
- Revenue Growth YoY
- +19.7%
- Gross Margin
- +63.5%
- Operating Margin
- +17.5%
- Free Cash Flow Yield
- +3.7%
- Distance from 200DMA
- +10.0%
- Next Earnings
- 2026-10-29
- P/E
- 46.2x
60 sessions
FY2025 vs FY2024
Trailing twelve months
Market metrics as of Oct 5, 2026
Financial results for the period ended Jun 30, 2026
Filed balance-sheet data as of Jun 30, 2026
Fundamentals & Valuation
One of the two valuation perspectives says expensive; intrinsic is the dissenting view.
AppFolio, Inc. carries a Expensive valuation stance that the scored components do not clearly support. Treat it as unresolved.
Company Research
Thesis
AppFolio is a direct, vertical-software and embedded-services provider to residential property managers, with its platform serving as a system of record and workflow layer across leasing, accounting, maintenance, resident communications, screening, payments, and risk-related services.
Opportunity
Moderate opportunity
Property owners and managers are consolidating leasing, accounting, maintenance, resident communications, screening, payments, and related services into cloud operating platforms that improve occupancy, staff productivity, and transaction workflows.
Key risk
Dependence on real estate market health.
Narrative & Theme
Rental Housing Operations Digitization
Part of Digital Rental Operations and Embedded Services, with moderate fit.
APPF has a genuine direct exposure to the continuing digitization of rental-property operations, rather than a generic real-estate or AI adjacency.
Narrative HeatNeutral4.5 / 10
Theme HeatNeutral5.5 / 10
This is the company’s own research reading. The canonical heat measurement for this story has not run.
Business & Markets
Technology · Software - Application
What they do
AppFolio, Inc. provides a cloud-based software platform that supports property management companies in the United States by automating accounting, reporting, marketing, leasing, maintenance, and communication tasks.
How it earns
The company generates revenue primarily through subscription fees for access to its cloud-based property management software.
Products & services
AppFolio Property Manager Core
AppFolio Property Manager Plus
Customers & end markets
Small property management companies
Affordable housing and student housing property managers
Market position
AppFolio is a recognized provider in the property management software niche with a focus on cloud-based solutions for smaller property managers.
Demand drivers
Medium cyclicality
Demand is influenced by real estate market conditions and property management activity, which can fluctuate with economic cycles.
Peers
Companies validated as economically comparable to APPF — similar business, revenue model and scale.
PRICE ACTIONVALUATIONTHEME
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NarrativeBuilt-Environment DigitalizationThemeConstruction Project Data and Workflow Platforms
Weak or broken price action.30-day price action
Paylocity is a direct HCM and payroll-platform provider for primarily mid-market employers, extending its platform across HR, payroll, time and labor, talent, spend management, and IT workflows.
NarrativeAI-Enabled Enterprise Workflow AutomationThemeAI-Enabled HCM and Payroll Automation
Early-stage constructive setup.30-day price action
Paycom is a direct, U.S.-focused HCM software provider whose unified platform handles payroll, tax administration, HR, talent, time-related and employee self-service workflows for small and midsize employers.
NarrativeEnterprise Workflow AutomationThemeUnified HCM and Payroll Automation
Early-stage constructive setup.30-day price action