APP
AppLovin Corporation

AppLovin CorporationAPP

Communication Services · Advertising Agencies
328.73USD
-0.44%
Sep 23, 2026
APP overview ready
AI-Driven Demand-Side Platform Powering Performance Media Buying Automation
AppLovin is a direct operator of a scaled, AI-driven demand-side performance-advertising platform, with monetization technology and measurement assets that support the advertising marketplace around it.
Narrative is still early
Exposed to the AI Automation of Digital Advertising narrative through AI-Driven Performance Media Buying — pure play.
Price trend is broken
Longer-term context reads trend under pressure, with a near-term setup of base repair.
The tactical setup reads base repair, but the weekly structure is broken.
Attractive valuation
Current market expectations look undemanding relative to how much growth and cash flow it delivers per turn of revenue multiple.
Solid fundamentals
Free cash flow yield is strong.
Primary risk
Dependence on mobile app ecosystem growth.
Market Sep 22Filing Jun 30Price action Sep 22Research Aug 28

Conviction Level

NarrativeHeat6.3ThemeHeat7.8PriceAction1.4Valuation9.8CompanyPosition7.3
Price
Loading price history…

Price Action

Price trend is broken
Longer-term context reads trend under pressure, with a near-term setup of base repair.
The tactical setup reads base repair, but the weekly structure is broken.
EntryDamaged / breakdown

The technical structure itself is broken across timeframes — the weakest entry profile.

Key Financials

Market Cap
$110.2B
Avg Volume (60D)
6.0M
60 sessions
Revenue Growth YoY
+70.0%
FY2025 vs FY2024
Gross Margin
+87.6%
Trailing twelve months
Operating Margin
+77.4%
Trailing twelve months
Free Cash Flow Yield
+4.1%
Distance from 200DMA
-30.4%
Next Earnings
2026-11-04
P/E
25.0x
EV / EBITDA
20.4x
EV / Sales
16.2x
Market metrics as of Sep 22, 2026
Financial results for the period ended Jun 30, 2026
Filed balance-sheet data as of Jun 30, 2026

Fundamentals & Valuation

The available comparisons disagreed; the intrinsic comparison is the more reliable method for this business and the others are published as dissent.
AppLovin Corporation has a Cheap valuation stance because current market expectations look undemanding relative to how much growth and cash flow it delivers per turn of revenue multiple.

Company Research

Thesis
AppLovin is a direct operator of a scaled, AI-driven demand-side performance-advertising platform, with monetization technology and measurement assets that support the advertising marketplace around it. The story is still emerging, so the exposure is real but early.
Opportunity
Moderate opportunity
Advertisers are adopting machine-learning and agentic systems that automate targeting, bidding, creative iteration, measurement, and budget allocation toward measurable return-on-ad-spend outcomes across mobile, commerce, connected TV, and the open internet.
Key risk
Dependence on mobile app ecosystem growth.

Narrative & Theme

AI Automation of Digital Advertising
Part of AI-Driven Performance Media Buying, with strong fit.
APP has a real, specific thematic fit, but it is outside the currently promoted narrative set.
Narrative HeatNeutral6.3 / 10
Theme HeatHeating up7.8 / 10
This is the company’s own research reading. The canonical heat measurement for this story has not run.

Business & Markets

Communication Services · Advertising Agencies
What they do

AppLovin Corporation provides AI-powered advertising solutions through its Advertising and Apps segments, enabling businesses and developers to automate and optimize marketing efforts globally.

How it earns

The company generates revenue primarily through transactional advertising services and platform usage fees.

Products & services
Axon Ads Manager
MAX in-app bidding technology
Adjust measurement and analytics platform
Wurl connected TV platform
Customers & end markets
Mobile app developers
Advertisers
Publishers
Market position

AppLovin is a leader in AI-powered mobile advertising solutions with a broad product suite.

Demand drivers
Medium cyclicality

Demand for advertising services can fluctuate with broader economic cycles affecting marketing budgets.