AAPL
Apple Inc.

Apple Inc.AAPL

Technology · Consumer Electronics
349.51USD
+5.31%
Nov 05, 2026
AAPL overview ready
Integrated Consumer-Device Ecosystem Enabling On-Device AI and Software Lock-In
Apple is an integrated consumer-device and software-platform owner that uses custom silicon, operating systems and services to deploy AI capabilities across its installed base.
Theme not measured
No economic group is assigned yet.
Advancing price action
Longer-term context reads established trend, with a near-term setup of daily advance.
Fair valuation
The price broadly reflects the level and quality of its cash generation, with upside and risk reasonably balanced.
Unremarkable fundamentals
Primary risk
Supply chain disruptions.
Market Nov 4Filing Sep 26Price action Nov 5Research Aug 2

Conviction Level

Theme Momentum has no canonical measurement for this company — a research-profile dimension, not an input to this score.

PriceAction7.7BusinessPerformance4.0BusinessQuality9.1Valuation4.7ThemeMomentum—Decelerating — Revenue is still growing (+12% YoY), but growth has slowed for 2 consecutive quarters, down from +17%. Diluted EPS is up 14% year over year ($2.10), but growth has slowed from +29%. — From filed financial statements. Describes the recent trajectory of the business, not the stock. 20 of the 100 Conviction points.

Conviction uses Price Action, Business Performance, Business Quality, Valuation. Theme Momentum is research context, not an input.

Theme momentumPrimary theme · group context, not entry timing
No economic group yet — pending research
Price
Loading price history…

Price Action

Advancing price action
Longer-term context reads established trend, with a near-term setup of daily advance.
EntryReset + recovery

The stock remains extended from its long-term weekly base, but the recent reset toward the daily SMA100 aligned with support at the weekly EMA21. Daily structure is recovering above the fast averages, improving the current entry location.

Key Financials

Market Cap
$5.1T
Avg Volume (60D)
43.6M
60 sessions
Revenue Growth YoY
+15.1%
FY2026 vs FY2025
Gross Margin
+48.8%
Trailing twelve months
Operating Margin
+33.0%
Trailing twelve months
Free Cash Flow Yield
+2.7%
Next Earnings
2027-01-28
P/E
38.4x
EV / EBITDA
29.7x
EV / Sales
10.7x
Market metrics as of Nov 4, 2026
Financial results for the period ended Sep 26, 2026
Filed balance-sheet data as of Sep 26, 2026

Business Performance

Decelerating

Revenue is still growing (+12% YoY), but growth has slowed for 2 consecutive quarters, down from +17%. Diluted EPS is up 14% year over year ($2.10), but growth has slowed from +29%.

Latest reported: Q4 FY2026, ended Sep 26
Revenue growthSlowing
+12%
$114.5B in Q4 FY2026 · YoY
YoY growth, last 4 quarters
  1. +16%
  2. +17%
  3. +16%
  4. +12%
Earnings growthSlowing
+14%
Diluted EPS $2.10 vs $1.85 a year earlier · GAAP, from the earnings release
Diluted EPS YoY (GAAP), last 4 quarters
  1. +18%
  2. +22%
  3. +29%
  4. +14%
Operating marginStable
31.1%
-0.5 pp YoY · gross margin 47.9% (+0.7 pp)

Business Quality

9.1 / 10

How well the business earns on its assets, converts earnings to cash and funds itself — read from its SEC filings.

Fundamentals & Valuation

Two of the three valuation perspectives say fair; intrinsic is the dissenting view.
Apple Inc. has a Fair valuation stance because the price broadly reflects the level and quality of its cash generation, with upside and risk reasonably balanced.

Company Research

Thesis
Apple is an integrated consumer-device and software-platform owner that uses custom silicon, operating systems and services to deploy AI capabilities across its installed base. The story is still emerging, so the exposure is real but early.
Opportunity
Moderate opportunity
Consumer-device platforms are embedding privacy-conscious, low-latency generative and agentic AI into smartphones, PCs, wearables and operating systems, creating demand for capable local silicon, integrated software and device-refresh features.
Key risk
Supply chain disruptions.

Economic classification

Loading the economic classification…

Business & Markets

Technology · Consumer Electronics
What they do

Apple Inc. designs, manufactures, and markets consumer electronics and related software and services globally, operating an integrated ecosystem of hardware, software, and digital platforms.

How it earns

The company generates revenue primarily through product sales and transactional services, supplemented by subscription and support services.

Products & services
IPhone
Mac
IPad
AirPods
Apple Vision Pro
Apple TV
Apple Watch
Beats products
HomePod
AppleCare support
App Store
Customers & end markets
Individual consumers
Enterprise customers
Market position

Market leader in consumer electronics with a strong ecosystem and brand loyalty.

Demand drivers
Medium cyclicality

Demand for consumer electronics can fluctuate with economic cycles and product refresh cycles.